Vice President, Europe, BuzzFeed
Will Hayward is Vice President, Europe for BuzzFeed, and manages the entire business, sales and creative team. Will is responsible for overseeing BuzzFeed’s business operations, social advertising partnerships, growth strategy and expansion in Europe. Since Will joined BuzzFeed, the site’s UK traffic has increased by 500% in a little over a year and Will has worked on the most shareable social advertising programs with the world’s leading brands.
Prior to BuzzFeed, Will was the Director of Integrated Marketing Solutions in Europe, Middle East and Africa for The Wall Street Journal, looking after key advertiser initiatives, research and thought leadership. Will has also worked in a variety of roles at The Economist, AOL and Report International. Will is a graduate of Sussex University with dual honors in English Literature and Spanish.