Know-how Hotspot and Reference Point of the Industry
Learning from and NETworking with the best in content marketing industry – since 2011 this is the successful concept of the CMCX. In over 45 slots on two stages, speakers of big brands will present the best content marketing cases. Furthermore highly qualified content experts will provide insights into strategy development, content production and much, much more!
When you return from the CMCX, you will…
… take away innovative ideas for your own campaigns.
… be able to show your team processes and structures for profitable content marketing.
… have a keen eye for future content marketing trends.
… fill your address book with precious and valuable business contacts.
This content is set in 2017
At the last CMCX were, among others, speakers from Coca Cola, L’Oreal, Daimler, Lufthansa, Toyota and Bosch who shared their know-how with over 900 conference participants. This year again we expect speakers of top international top brands and hundreds of inquisitive and sociable visitors.
Key Subjects in 2017
- Best-Practice Cases
- Content Strategy Development
- Cross-media Content Marketing
- Lead Generation via Content
- Customer-Experience / -Journey
- Native Advertising
- Paid Media / Owned Media / Earned Media
- Emotional Shopping
- Future Trends of Content Marketing
A Conference of Content Marketers, for Content Marketers
With us it’s all about the entire spectrum of content marketing – and just about content marketing. That means that you do not have to settle for a umpteenth introductory presentation, but can immerse specifically in the subject. Whether beginner, advanced, B2B or B2C – through the different slots we have just the right program for you. And: Each presentation includes a question – answer session, where you can discuss with the speaker to clarify your personal concerns.
Selection of speakers in 2017:
- Michael Stenberg – Siemens
- Philipp Wachholz – McDonald’s
- Mario Vigl – Allianz
- Dr. Markus Irmscher – Nestlé
- Florian Gmeinwieser – Hilti
- NadineBerger – Toyota
- Norman Nielson – Zalando
- Tobias Seitz – Westwing
- Carsten Rossi – Kammann Rossi
- Klaus Eck – Eck Consulting Group